I love apps, but the heart of sharing in mobile is mobile web. It flows everywhere.

— Jon Steinberg (@jonsteinberg) March 3, 2012

If your platform is a sharing platform, you need to build and optimize the experience so a desktop user can share to an android user, who in turn passes the content to a tablet user.

Jon Steinberg (President&BuzzFeed)

Well said.

Source: jonsteinberg.com → | ∞ Permalink

User Experience Designers are increasingly asked to design for social engagement with features like following, commenting, and the critical piece of the viral web; sharing. Tweets, status updates, and User Experience Designers are increasingly asked to design for social engagement with features like following, commenting, and the critical piece of the viral web; sharing.

Tweets, status updates, and content forwards are woven into many of the products and services we use every day, but do we really understand what makes people ~want to share in the first place? You can’t just add a button and expect a digital tsunami of shares. To get sharing right, you must understand the basic motivations of sharing and create a framework appropriate to the context. This presentation explores the evolution of sharing behavior, the 3 main psychological motivations that drive people to share, and Guidelines for creating inspired sharing frameworks Ultimately, sharing is good for us as a species and fantastic for the UX community. Find out why and discover how to tap the human desire to share to create happier customers, happier users, and a happier you.

Why we share?

• Bragging
• Complaining
• Reaching out

Make sure that people get:

• Value in the exchange
• The right to choose
• Straightforward options
• Consent without deception

Make it easy by meaningful.

Source: slideshare.net → | ∞ Permalink

Great Article from Molly Wood from Cnet.

Points i take out from this article:

• I'm afraid to click any links on Facebook these days...

• it's because the slow spread of Facebook's Open Graph scheme is totally ruining sharing.

• Facebook is putting up a barrier to entry on items your friends want you to see--that is, they're creating friction.

• And hurting sharing is a disaster for a social network. Sharing is the key to social networking.

• Sharing and recommendation shouldn't be passive. It should be conscious, thoughtful, and amusing...

• And if it doesn't... there's always Google Plus.

I hate the new Facebook, meaning since the last big upgrade they did. I enjoyed going on Facebook before, I feel like it's a waste of my time now. Will Facebook turn things back to where they were? I say we can surely expect some kind of roll back soon, yes.

When it comes to Google Plus, i think Google has a good chance at capturing users from Facebook's mistakes, but I don't think it will every be able to dethrone Facebook as "the" social network.

Source [CNET]

Source: bumpzee.com → | ∞ Permalink

Look at this site and how simple it is, and they cater to video sharing only, but look how simple it is. channels, people, topics trending

Sign up to get all your video from Facebook, Twitter and your favorite sites in one place. Or just click anything below to start watching.

bam. good explanation

Source: /ie6 → | ∞ Permalink