• After the Panda update, the guys who really came out on top... were the ones who were focusing on creating quality engaging content. Focus on rewarding quality and engaging content.
• Authorship: linking all your profiles together - tagging content by who wrote it so Google knows where you publish&
• Universal search: nowadays, a killer piece of content is about bringing all elements together, no more longform, bring videos, pictures, links together - differentiate yourself by becoming unique
• Freshness, unique content, focus on different format of content and channels.
• Enable marketers to reach their audience. Who are the brand influencers (blogs/publishers)? Define who you should be engaging.
• Education process, teach publishers how to write content (HubPages). Help them choose what they write about, then monetize, become influencers in small circles. Help build substancial income.

Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now).

Panda update.&This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.

Source: searchengineland.com → | ∞ Permalink

This a pretty good analysis. I can't imagine Google introduced Panda to grow their profits, i think is proven, this would be really bad for them... but the facts are there:

• In Q1 Google sites grew 20% and partner sites grew 24%.
• In Q2 Google sites grew 23% and partner sites grew 23%.
• In Q3 Google sites grew 22% and partner sites grew 22%.
• In Q4 Google sites grew 22% and partner sites grew 24%.

At no point did Google manage to exceed growth in revenues from its partner sites.

Yet suddenly in 2011, under new CEO Larry Page, everything changed:

In Q1 Google sites grew 32% and partner sites grew 19%.

In Q2 Google sites grew 39% and partner sites grew 20%.

Google is taking away traffic from its partner sites and that means it doesn’t have to split the revenues, about 68%, with partners — it keeps all the money.

Numbers don't lie.

Source: zdnet.com → | ∞ Permalink

Why Google Panda slapped quality sites - from Wordtracker, the leading keyword research tools

Very interesting article, and it makes plenty of sense (of course it's all assumptions).

Thx for @jangro for sharing.

Source: wordtracker.com → | ∞ Permalink

Though most Google users will welcome the change, it raises an obvious question for anyone who works in legitimate SEO: How do we proceed? To answer, Pulizzi borrows these four tips from Lee Odden of TopRank Online Marketing:

• Evaluate your website both for duplication and for pages with low informational content or a disproportionately high number of ads.

• Focus on the continuing creation of useful, original content that provides true value to the reader.

• Promote content in a way that encourages links from other sites.

• Make it easy for readers to share your content at social networking channels, such as Twitter and Facebook.

Source: marketingprofs.com → | ∞ Permalink