Among the legions anticipating Facebook Inc.'s initial public offering, few were more hopeful than those well-heeled investors who bought the stock months before on lightly regulated private exchanges.

Source: online.wsj.com → | ∞ Permalink

A standard typographic hierarchy for structuring your webpages. The entire typographic grid is based on two Less variables in our variables.less file: and . The first is the base font-size used throughout and the second is the base line-height. We use those variables, and some math, to create the margins, paddings, and line-heights of all our type and more. Nullam quis risus eget urna mollis ornare vel eu leo. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam id dolor id nibh ultricies vehicula ut id elit.

Source: ckrack.github.com → | ∞ Permalink

The two companies met on Monday to discuss the issue, with Yahoo contending that Facebook is infringing on 10 to 20 patents, according to these people, who were not authorized to speak publicly. Yahoo is asking Facebook to pay licensing fees or risk facing a lawsuit.

Source: dealbook.nytimes.com → | ∞ Permalink

Qwaya takes the fuss out of Facebook ad campaigns. Quick and easy features allow you to focus on your business goals instead of wasting time on the manual creation of target combinations and ads.Try it for free! We provide you with the top strategies and tips for marketing on Facebook. Following these guidelines will help you to get the most out of your social media marketing and advertising. Read more... Learn more about the costs associated with advertising on Facebook and how much you have to spend to be effective with social media advertising. We go into depths about how much Facebook Ads cost to run and how to optimize your spend. Read more...

Source: qwaya.com → | ∞ Permalink

Pinterest has managed over the past few months is spectacular. Recently reaching the milestone of 10 million users, the site has gained traction faster than just about any other site in history. But with that growth comes the responsibility to handle it and the site seems to be falling into spammer territory. A couple of hours ago (as of the time that I’m writing this), Google’s Don Dodge started tweeting that Pinterest was sending him a mass amount of emails saying that he had been followed on the site, and then asking him to follow that person back.

Black hat email marketing?

But with the average Facebook user&having 120 friends&(and many folks having exponentially more), it’s easy to see how growth of active users like this could happen in a much less justifiable way. To quote a Facebook friend of my own, “spam called. They want their idea back.”

Source: thenextweb.com → | ∞ Permalink

Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”

Source: startuplessonslearned.com → | ∞ Permalink

As part of its initial filing to go public, Facebook has just revealed some new user numbers that illustrate just how big it is. It had 845 million monthly active users and 483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is also half the user base, with 425 million monthly actives. Some other stats, which are a big more vague: 100 billion friend connections as of the end of last year, and 2.7 billion Likes and Comments per day during the last three months of the year.

$3.7B in rev for 2011. Unreal!

Source: techcrunch.com → | ∞ Permalink

Vadim Lavrusik, the journalist ambassador at Facebook, today pointed to a well curated media expereience that focuses on the #SOPA fiasco. I think the curation was a great idea, but I have concerns about how Facebook manages curation and how it organizes search to find curation. Right now, Vadim and I are talking this out in a comment thread on his profile, but I want to take my points and put them here. This is what I expect if I am seeking a curated moment in media. Notice that my comments evolve in to ideas about how Facebook could be better at search, what I believe to be a key component to curation. How will you find what you need to find?

Interesting idea:

My other expectation is that I can constantly visit a theme or a curated idea. In FB, I find that hard to do. I can’t — here is search again — go back to a specific point in time easily. I don’t know where to look. If I had a search capability that would allow me to input “theme” and find the themes, rather than the people, being discussed I would have an easier time locating a curated experience. Facebook actually doesn’t have to choose

Source: therewiredgroup.com → | ∞ Permalink

Facebook currently has 800 million users worldwide. According to the study, people use Facebook to fulfill two basic social needs: the need to belong and the need for self-presentation. Facebook use is also influenced by outside factors, such as cultural background, sociodemographic variables and personality traits.

These findings account for the oft-cited "shutting off Facebook for a period of time" social experiments that we tend to see floating about the Internet. In this "Facebook detox," the user felt upset about the Facebook privacy settings, and a general sense of information overload. So, he "detoxed" for a period of 30 days.

Source: readwriteweb.com → | ∞ Permalink

Facebook's IPO will mint more than a 1,000 millionaires. Here's how to tell if you know one of them.

Source: businessinsider.com → | ∞ Permalink

Is that a surprise to anyone?

This is true in particular with the so-called Generation Y — the population born from 1980 to 2000 who are now anywhere from their teenage years to their early 30s. They are considered to be the most active internet users and were born and raised at a time when computers and the internet were already an established medium of communication. But these so-called "digital natives" are not exactly easily influenced by social media marketing.

The numbers speak by themselves

only 28.7% of this demographic make purchase decisions based on what friends "like" on the social networks. In contrast, the same demographic is 44.3% more likely to respond to word-of-mouth marketing, 45.9% to in-store promotion and 39.8% to online advertising.

Brands need to engage directly with their audience/customers which results in better sales and brand awarness.

When it comes to "word of mouth marketing", there is a lot to be done and probably one of the biggest opportunities of the future.

Source: cmswire.com → | ∞ Permalink

Web Design Development, Facebook, Social Media, WordPress, SEO + More The Facebook Social Plugins (Like Button, Send Button, Comments Box) make integrating your website with Facebook, via the Open Graph, fairly easy. But how best to track users’ social actions on your website and your website links on Facebook? This article explains how these two powerful Social Analytics tools differ, the pros and cons of each, and how you can use them together to get useful insights into your analytics…

Source: hyperarts.com → | ∞ Permalink

The content which appears on top of your Facebook News Feed was not there by chance. Find out how Facebook ranks your content, what kind of content matter, etc...

Source: slideshare.net → | ∞ Permalink

Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet.

Source: developers.facebook.com → | ∞ Permalink

US judge orders hundreds of sites "de-indexed" from Google, Facebook

Luxury goods maker Chanel has convinced a judge to order the seizure of hundreds of Internet domain names and to order the names blocked from "all" search engines and social media networks.

As soon as i read this title, i thought the same as pointed in the post:

I'm not sure how this court can direct a registry to change a domain name's registrar of record or Google to de-list a site, but the court does so anyway. This is probably the most problematic aspect of the court's orders.

I'd like to see how this unfolds in the future.

Source: arstechnica.com → | ∞ Permalink

Great Article from Molly Wood from Cnet.

Points i take out from this article:

• I'm afraid to click any links on Facebook these days...

• it's because the slow spread of Facebook's Open Graph scheme is totally ruining sharing.

• Facebook is putting up a barrier to entry on items your friends want you to see--that is, they're creating friction.

• And hurting sharing is a disaster for a social network. Sharing is the key to social networking.

• Sharing and recommendation shouldn't be passive. It should be conscious, thoughtful, and amusing...

• And if it doesn't... there's always Google Plus.

I hate the new Facebook, meaning since the last big upgrade they did. I enjoyed going on Facebook before, I feel like it's a waste of my time now. Will Facebook turn things back to where they were? I say we can surely expect some kind of roll back soon, yes.

When it comes to Google Plus, i think Google has a good chance at capturing users from Facebook's mistakes, but I don't think it will every be able to dethrone Facebook as "the" social network.

Source [CNET]

Source: bumpzee.com → | ∞ Permalink

1. Implement a Like Gate
2. Share Links to Landing Pages on Your Wall
3. Offer Exclusive Content to Facebook Fans
4. Use Overlooked Page Real Estate to Promote Offers
5. Create Custom Page Tabs to Promote Offers
6. Create Product/Service Awareness

Source: blog.hubspot.com → | ∞ Permalink

Last week Facebook made history. After collecting data about its users for years, Facebook turned to designer Nicholas Felton who decided it was time to take that data to the next level and visualize it — and the Timeline was born. But what about what’s going on with the rest of the world, and not just my friends… why doesn’t Facebook have timelines for that? What was once a simple exercise of scanning one or two newspapers a day for interesting headlines and articles has escalated into repetitive scans throughout the day of multiple online news sources (Facebook feed, tweets, RSS feeds, online newspapers and blogs). And in many cases, different sources merely repeat the same story over and over again, making the apparent abundance of options misleading. So while more choice is often better, here it is simply overloading us.

Is this just curation in an infographic world, renamed Timelines?

Source: techcrunch.com → | ∞ Permalink

Awesome!

Source: etsy.com → | ∞ Permalink

Facebook CEO Mark Zuckerberg announced today that users can now listen to music, watch TV and films and more without ever leaving Facebook.com.

Music partners for the roll-out include Spotify, MOG, Rdio, Rhapsody, Turntable, VEVO, Slacker, Songza, TuneIn, iheartradio, Deezer, Earbits, Jelli, mixcloud and others. On the video side, Facebook is integrating first with Hulu, Netflix, Blockbuster, IMDb, Dailymotion, Flixter and several others

Source: venturebeat.com → | ∞ Permalink

Yahoo is betting the farm on Facebook with the launch of a completely new and social way to consume news.

Source: mashable.com → | ∞ Permalink

Google+ is growing like crazy. It is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn an

Source: blog.hubspot.com → | ∞ Permalink

Facebook used to require pages and individual users to have at least 25 friends in order to claim a customized address extension. That meant any newbie had to accept an ugly URL usually including a long number. No one can remember URLs like this and they’re too long to put on your marketing materials. Brian Carter is author of the books The Like Economy and Facebook Marketing. RSS feed for comments on this post. TrackBack URL Build your business with semantic technology.

Source: allfacebook.com → | ∞ Permalink

In general, women are 11 percent more likely to click on an ad

• “Like” rates are almost even for men and women; Men are actually 2.2 percent more likely to ‘Like’ an ad than women
• For women, CTR is 31.2 percent higher for the 50+ age group versus 18-29 year olds, men only see a 16.2 percent difference between the age groups
• Versus all age groups, 50+ women’s CTR is 22 percent higher versus a 16.4 percent difference for men
• The oldest male segment has an 11.7 percent lower ‘Like’ rate than the youngest segment, and 9.5 percent lower “Like” rate versus all age groups. Women only see a 7.2 percent and 7.9 percent difference respectively

Source: paidcontent.org → | ∞ Permalink

This may be the bazillionth blog post written on the topic of how to get more Facebook likes. However, this isn’t going to be a post full of ambiguos advice like ‘make your page more engaging’ and ‘create a compelling landing page’! This post is a collection of real methods for driving likes. You may already be aware of or even using some of these techniques already, but I’m hoping that everyone will be able to take away at least one of the tips presented here and apply it to their Facebook marketing campaigns.

Source: stateofsearch.com → | ∞ Permalink

After quietly announcing they were killing off their nascent Deals product this afternoon, Facebook caused some confusion. You see, with the decision to kill off Facebook Places earlier in the week, everyone wondered what it meant for the location-based deals they launched alongside it? Those would remain alive, Facebook said at the time. But does today’s execution change anything? No, says Facebook. Daily Deals are separate from Check-in Deals. The Check-in Deals will work a bit different with the end of Places, but the company will continue to support and enhance that product. Daily Deals are dead — and my email account thanks them for that.

Source: techcrunch.com → | ∞ Permalink

One of the questions that we see a great deal of on our Search Engine Land Facebook Page and LinkedIn Group is How can we get our Google+ feed to post in

Source: searchengineland.com → | ∞ Permalink

The below is a crowdsourced book on Facebook Marketing curated by Social Fresh. If you need an introduction or a refresher on social media training without scouring the web for hours for the best stuff, we have you covered. We are working on PDF versions, but until we get them finished, dive into the best resources on Facebook Marketing below. PS. This is a living book, constantly updated with the best and most up to date content from across the web. Let us know what we missed in the comments.

Source: socialfresh.com → | ∞ Permalink

Browse trending music, tv, movies and popular links shared and liked by your Facebook friends.

Source: utopic.me → | ∞ Permalink

If you have a business fan page, you want those fans to see your posts, right? Well, the chart above shows that fan page owners are grossly overestimating how many people they’re reaching through posts. Keeping your fans engaged daily and arousing their desire for your offering must be part of your fan page strategy, or you’re wasting the opportunity to stay visible and get sales. There may be cases where a one percent feedback rate is not possible, especially if your fans don’t have much in common that they’re passionate about. This is more likely the case for fan pages that prioritize high fan counts ahead of targeting good potential customers. But you can see from the numbers above that high fan counts are deceiving.

Source: allfacebook.com → | ∞ Permalink

Putting social media on autopilot is very seductive, but is it a good idea? Blog publishing platform WordPress announced this afternoon that its users can now automatically cross-post links to their new blog posts to a Facebook page. Previously, the feature only allowed publishing onto a Facebook account's Wall. Pages are where organizations are supposed to communicate with a large number of interested parties. WordPress.com's Scott Berkun said that this was one of the features most requested by users. The new feature is fast and easy - but is it something that publishers ought to use? Experience and study of...

Source: readwriteweb.com → | ∞ Permalink

A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting?

Source: marketingprofs.com → | ∞ Permalink

To best way to create engagement on Facebook is to ask interesting, thought-provoking questions. But did you know there’s a right way and a wrong way to ask questions? Watch this video to learn how to ask the questions that get your Fans talking.

Great points on how to ask questions on Facebook! Keep it short, engaging and fun!

Source: amyporterfield.com → | ∞ Permalink

The daily habits you need to adopt to stay focused on what really matters when it comes to Facebook marketing: real fan engagement

Basically: 1. Solve Problems: ask on the wall, provide tabs with resources 2. Talk To Individual Fans Daily (>10 min per day) 3. Track Your Facebook Activity (FB Insights, EdgeRankTracker) 4. Change What's Not Working And Move On 5. Post Fresh Content 6. Spread The Love (Share 3rd party content)

Source: socialmediaexaminer.com → | ∞ Permalink

Yesterday, Facebook launched its “Facebook for Business” resource center, which collects instructions and guides for using Pages, ads, Sponsored Stories, and Platform applications. It walks business owners, marketers, and advertisers through the purpose and functionality of Facebook’s core products in simple, straightforward language, and links to .PDFs where they can learn more.

Source: insidefacebook.com → | ∞ Permalink

I love this slideshow, it really highlights the important points for any brand or small business to understand about using Facebook.

1. Give Before Seeking
2. Personality vs. Bland Corporate-Speak
3. 70% Interaction, 30% Pitch
4. Engage Rather Than Dictate
5. Respond Personally To Interested Fans
6. Purge Noncontributors

Source: marketingprofs.com → | ∞ Permalink

A just-released Pew study on the ways people use social networking sites has found, unsurprisingly, that the most popular social network is Facebook, with 92% of social networking users reporting that they have a Facebook account. The study also found that on average Facebook users have about 229 Friends, with about 22% of their total Friends list being comprised of people they know from high school, 12% extended family, 10% coworkers, 9% college friends, 8% immediate family, 7% people from extracurricular groups and 2% being neighbors.

Source: techcrunch.com → | ∞ Permalink

I was checking on natural rankings for one of our websites today and noticed a rank help by Facebook for this specific product search in Google.

The Facebook page is ranking #6 for that term, and as you can see above, it's clearly spam, some kind of "casino" type of spammy site i won't even bother linking too.

It's very interesting, it showcases yet again how Google can be gamed by spammers, using a powerful social site like Facebook.

So how can Google actually and honestly rank this FB page first page result? There is no content, the outgoing link is not relevant and has nothing to do with shoes... i guess all it matters for Google is:

• page_title == search terms
• site authority - which clearly FB has
• search terms in URL
• H1 on the page == search terms

It's sad and frustrating as a site owner, but this definitely proves that Google HAS to change the way they look at content, and part of this change is going to be supported by social search and curation.

Source: bumpzee.com → | ∞ Permalink

Facebook lost 5 million active users in the U.S. last month, according to a tracking service, despite robust growth overseas. Are Facebook's first adopters finally sick of the social network?

Source: gawker.com → | ∞ Permalink

Facebook appears to have added a “Subscribe via RSS” option to Pages. The link, found at the bottom left side of Pages beneath the profile picture, leads to an Atom feed of wall posts by the Page that can be auto-discovered by clients.

Yep, already added to Shareist!

Source: insidefacebook.com → | ∞ Permalink

Research from advertising agency DDB Paris found that amongst the top reasons for Liking a brand were: “to take advantage of promotional benefits”,” to be informed of new products offered by the brand”,” to access exclusive information” and “to give my opinion about the brand”. Four very clear reasons to bother, which could easily be affixed or suffixed onto any “Find us on Facebook” message for greater impact.

Some brands have found interesting ways to incentivise people to make the jump:

• Dingo, a dog food brand from Ohio, included a promotion that would only kick-in when the Facebook page reached 5,000 fans (from a base of 300). They had an unprecedented take-up, with fans forwarding on the email to their friends and encouraging sign-ups to get the offer. They hit the 5,000 mark in just 3 days.

• Bag retailer Timbuk2 included an opportunity to win a bike, helmet and messenger bag in an email to its 100,000 newsletter subscribers. It received 6,500 clickthroughs vs. just 9 from its generic social call to action.

Source: briansolis.com → | ∞ Permalink

So, here's my answer: $2.08 is the value of a fan.

Source: socialmediaclub.org → | ∞ Permalink

In Q1 2011, Facebook overtook Google as the most popular social network ID used to sign in to websites to share content.

Source: cmo.com → | ∞ Permalink

Reebok has released a new app for the iPhone and Android that informs your friends when you have planned to go out for a run and whether or not you actually do. The Promise Keeper utilizes Facebook and Twitter integration to provide peer pressure that should spur you on.

Source: psfk.com → | ∞ Permalink

Will a billion acts of green save the planet? Nope. But that doesn't stop us from trying to make every small step count, literally, this Earth Day.

Facebook has teamed up with Earth Day Network to create and promote a "green" app encouraging all of us to take a small step towards saving Mother Earth. Pretty cool! What will you pledge tomorrow? I'm going to walk everywhere (as usual), and be more conscious about turning off the lights when I don't need them. Luckily our big window faces toward the sun so there's plenty of light all day!

Source: treehugger.com → | ∞ Permalink

So your company has mastered search engine optimization (SEO) for the brand's main Website and established a killer social media strategy, both of which are driving hordes of ...

Great points, it's actually not hard to optimize your Facebook page for search engines - snag that vanity url (using company name), use company name, fill out info using keywords, and link to Facebook from your main website and any other appropriate place.

Source: readwriteweb.com → | ∞ Permalink