PublishThis&is a new, on-demand content marketing platform that revolutionizes the discovery, collection, and delivery of relevant, real-time content to drive increased customer engagement loyalty.

PublishThis&helps Media Companies, Retailers and Brands&discover,&curate,&socialize&and&re-distributecontent to significantly improve customer acquisition, engagement, monetization, and sales.

PublishThis&lets marketers and editors easily curate content, making it simple for web audiences to follow their favorite topics and get the best content on the web, whenever and wherever they want.

For any consumer application, email is an important tool to drive engagement. Last year, Fred Wilson went as far as calling it “Social Media’s Secret Weapon.” After optimizing the Hunch weekly recommendation emails for a few months last summer, I thought it might be useful to share some of the key lessons we learned to increase user engagement in emails and acquire new subscribers.

See, engagement is not defined through likes, comments, shares, RTs or impressions. This activity is simply a result of engagement. Focusing on soft metrics is at the detriment of the customer experience and is potentially a distraction away from developing more meaningful connections and relationships. Engagement is by design.

[...] engagement must mean something more to groom the community toward desired sentiment, outcomes, or to simply serve the needs of the community based on stated expectations or desires.

The ultimate measure however is now something more substantial, such as…

• Shift in sentiment
• Satisfaction
• Acquisition
• Referrals
• Conversion
• Leads
• Brand integrity/Reputation

Engagement is becoming important in the online marketing world. It is important not only to create quality content, but find a way to distribute it, build and engage with an audience to build value and sustainable business.

This is one great post i recommend reading if you are an online marketer.

That Independent Web is where you get high engagement and a lot of passion. It is also where a lot of social action like tweets, shares and commenting takes place. Marketers are increasingly seeing those kinds of actions as indications of engagement and that’s what they’re looking for.

At this point, marketers have pivoted: they're not just putting their marketing next to content, but actually creating content themselves – or underwriting the creation of content. And then they encourage the sharing of that content and creating ecosystems where that content circulates. They're starting to see an ecosystem of paid, owned, and earned media that they're very interested in feeding through social interactions and content marketing.

We've found that you need a few things to make social interactions online meaningful and valuable to both marketers and our Federated Media Publishing community of publishers and sites. Number one, you need scale. But number two, you need a platform so that that scale can be gathered into a single place – an efficient place so a marketer doesn’t have to, for example, execute a thousand ad units on a thousand different sites.

Is your content and strategy driving any value?

Marketers have been very interested in understanding how their content is amplified in the past few years. Was it tweeted a lot? Did people comment on it a lot? Did people link to it from other blogs and so on? We started at first by counting all of that by hand and then reporting it back to the marketer. That is now becoming an industry standard earned media metric.

My takes - must-read:

Go to where your audience is. Another, equally important rule:&create strong and engaging content.

Consider the fact that nearly half of Americans get their news from as many as six media platforms on a typical day.

Good content is the cornerstone&– knowing how to curate it in this day and age? Well that’s when the magic can happen.

• You field a weekly flood of pitches.
• People who don't know you make wildly inaccurate assumptions about things you say.
• You forget how to share with people who do know you.
• You get addicted to the approval of strangers.
• Your view of the world gets skewed.
• You're a spam magnet and a troll target.

The digital media survivors will be those that learn how to create scarce engagement of niche audiences rather than commodity page views in exchanges.

Source: businessinsider.com → | ∞ Permalink