If you are serious about creating a powerful Internet marketing presence you need to act quickly to changes in your on-line marketplace. You also need to act quickly to new posts on the Internet about your company and services; positive or negative.

In addition to knowing about your company, it is important to know about what is new content has been added on the Internet about your competition. If your competition just send out a press release on a new product or service, you may want to update your website to add counter measures.

Instead of spending an hour each day typing in various search terms for your products, the names of your executive officers or the products of your competitors, let me suggest a way to save you time.

Google Alerts is a free service that allows you to enter dozens of search phases which will be scanned each day and if there is a match, send you an email. For my business, I created a list of search phrases for my business and some of the key phrases my clients have hired me to optimize. My list could look something like this, which contains client search phrases I want to track:

Brian Pasch
Pasch Consulting Group
Automotive SEO Consultants
TMJ Procedures New Jersey
Grease Trap Cleaning NJ
BMW 128i
BMW 135i
NJ Lap Band

The idea is that you can be notified immediately when a new article is posted that matches your search phrases.

Aside from providing great marketing intelligence, you can also use Google Alerts to document how long a new article you post on your website takes to get indexed. Google alsrts is a great way to see if your posts on blog sites, free directories or social bookmarking sites get picked up by Google.