branding - Next Gen Marketing Community @ BUMPzee!

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10/13

The Trouble With 'BIG'

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

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10/13

Brand Marketing Integration

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: brand marketing branding [edit]

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10/13

Top Brands Illustrate Marketing Power

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding brandz top 100 citigroup google gucci group howard schultz interbrand mcdonald's millward brown optimor robert polet starbucks stephen cheliotis superbrands superbrands council unilever vodafone [edit]

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10/13

Welcome Jack Trout

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: a genie's wisdom at&t big brands. big trouble branding burger king differentiate or die ericsson hewlett-packard ibm jack trout lotus merck merrill lynch procter & gamble repsol southwest airlines tetra pak the 22 immutable laws of marketing the battle for your mind trout on strategy (+ 2 more) [edit]

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10/13

The Startup Naming Game

non member blog: Zoli's Blog created 17 hours, 53 minutes ago

tags: branding brands company name domain marketing marketing / pr naming product name trademark viisibility visibility vyew zoho polls [edit]

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10/13

Brand Equity Can Taint Perceptions

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: bbc brand equity branding marks & spencer montelena chardonnay pret a manger sir cliff richard stag's leap t-mobile virgin mobile [edit]

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10/13

Facing the Discounter Dilemma

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding joshua marketing tj maxx tk maxx [edit]

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10/13

Killing the Weakest Brand

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding duracell folgers jw childs associates p&g permira post cereals pringles procter & gamble ralcorp holdings sunny delight unilever [edit]

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10/13

Creating a Winning Brand Promise

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: bausch & lomb brand positioning brand promise branding gm kodak new york rochester xerox [edit]

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10/13

In Search of the Obvious

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding robert r. updegraff the story of a successful businessman updegraff press [edit]

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10/13

Building an Emotional Connection

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding emotional connection rolf jensen the dream society [edit]

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10/13

BrandQuote - April 12

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: al ries branding jack trout [edit]

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10/13

From Urban Legend to Brand

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: american express amex branding british airways british airways black card centurion jay-z kanye west nelly paris hilton [edit]

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10/13

Perception vs. Reality

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: al gore branding jim brown robert mckee story the clorox company the sierra club [edit]

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10/13

The Fall of Newspapers?

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding craftsman die hard donald graham el tiempo latino home depot kenmore maureen dowd paul krugman post corporation rupert murdoch sears roebuck the daily show the new york times the onion the wall street journal the washington post tiger woods tom friedman wal-mart (+ 2 more) [edit]

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10/13

Brand Crisis Analysis: British Airways

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: baa bbh branding british airways coca-cola dasani gareth kirkwood sir nigel rudd willie walsh [edit]

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10/13

The Sweet Smell of Scent Marketing

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding coca-cola samsung scent marketing sensory branding singapore airlines sony sonystyle starwood hotel westin [edit]

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10/13

The Language of Branding: Brand Accessabilty

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: brand accessibility branding [edit]

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10/13

Protecting Your Brand: Copyright Law

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding copyright law estee lauder playboy [edit]

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10/13

Goldman Sachs: Unwitting Brand Leader

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: apple bear stearns branding goldman sachs james dimon josh birnbaum jp morgan london business school michael swenson sacha baron cohen the world bank toyota us treasury [edit]

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10/13

Driving Brand Insistence

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: brand awareness branding [edit]

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10/13

Driving Brand Insistence

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: brand awareness branding [edit]

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10/13

Saving the CMO

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: ad age branding business week chief marketing officer cmo gap jeff jones nfl peter drucker [edit]

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10/13

Protecting Your Brand: Trade Dress

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: apple branding imac trade dress [edit]

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10/13

Branding and Trademark Law

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: amazon apple boy scouts of america branding coppertone duracell exxon jell-o kleenex kodak lestoil road runner rollerblade shredded wheat super glue trademark law united states patent and trademark office weight watchers wite-out xerox [edit]

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10/13

Great Brands Can Afford Elitist Touch

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding david gilmour elton john fiji water franklin mint james bond jean-georges jennifer aniston linda resnick p diddy pierce brosnan roll international selfridges sex and the city stewart resnick teleflora the thomas crown affair the wakaya club the west wing tom cruise (+ 1 more) [edit]

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10/13

Divorcing Unsuitable Customers

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: 1664 bmw branding burberry jerome hatt kronenbourg m&c saatchi scottish and newcastle susan cassidy [edit]

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10/13

Brand Work is No Job for Ad Agencies

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: advertising agencies brand architecture branding bupa cheryl giovannoni european association of advertising agencies farmer & co jim thornton leo burnett niall fitzgerald pat stafford unilever [edit]

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10/13

Visual versus Verbal

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: al ries branding charlie confucius dr. elizabeth loftus ferdinand de saussure jesus christ p&g pepsi-cola procter & gamble the battle for your mind university of washington william shakespeare [edit]

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10/13

Branding and the Gen X Factor

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: andaz branding general motors global hyatt corporation gm grand hyatt hyatt hyatt place and hyatt summerfield suites hyatt regency hyatt resorts kodak mark hoplamazian park hyatt pricewaterhousecoopers [edit]

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10/13

Celebrity Endorsements: Selling and Unselling

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: air jordan bentley betty crocker branding buick celebrity endorsements dan o'brien dave johnson donald trump emeril lagasse general mills james garner jessica simpson kobe bryant macy's martha stewart martina hingis mcdonald's michael jordan michael vick (+ 12 more) [edit]

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10/13

Exclusivity: Brand Equity Power

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: athens olympics beijing olympics brand equity branding deng xiaoping liu xiang marlboro panda the shanghai tobacco corporation [edit]

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10/13

Capture the Mind. Win the Day.

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: advertising age al ries brand positioning branding george a. miller ibm jack trout ncr [edit]

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10/13

Ten Sources of Potential Share Loss

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: amazon.com barnes & noble branding build-a-bear fedex home depot starbucks ups wal-mart wegmans [edit]

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10/13

Branding: The Country of Origin Effect

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding [edit]

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10/13

The Language of Branding: 'Brand'

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: al ries american marketing association branding laura ries the 22 immutable laws of branding [edit]

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10/13

Facebook's Growing Problem

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: bebo branding cia facebook febreze john mccain mcdonald's myspace newsnight social media social networks tesco [edit]

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10/13

BrandQuote - March 2

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: al ries branding laura ries [edit]

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10/13

Of Retailers and Sustainability

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding gfk roper green gauge green-washing ipsos reid mintel wal-mart [edit]

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10/13

Leveraging Corporate Brand Identity

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: 3m bold bounty brand guidelines brand identity brand standards branding folgers ford general electric ibm ivory nyquil pepto-bismol pringles procter & gamble scope [edit]

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10/13

Brand Marketing Planning

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding marketing plan [edit]

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10/13

When Regression Means Progress

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: andrew challier branding john wanamaker multiple linear regression ninah consulting pricing statistically significant consulting [edit]

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10/13

Key Brand Management Considerations

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: brand management branding [edit]

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10/13

What I bookmarked today

joipodgorny - member blog: Joi Podgorny created 17 hours, 53 minutes ago

tags: branding licensing toys trends wow [edit]

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10/13

Mobile Brands Making Poor Call On Value

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: apple brand equity branding flext iphone jim hyde marketing matthew key nick read o2 orange t-mobile vodafone [edit]

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10/13

Great Moments in Design: Coca-Cola Bottle

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding coca-cola coke design root glass company [edit]

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10/13

Brand Equity Study: The Insurance Industry

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: auto insurance brand equity branding geico direct insurance prudential state farm [edit]

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10/13

Improving Your Greatest Asset

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: branding deepak chopra fedex general electric motorola peter drucker self-improvement stephen covey the witch doctors tony robbins wendy kaminer [edit]

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10/13

Achieving Brand Management Success

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: brand management branding [edit]

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10/13

The Language of Branding: Brand Personality

ddaye - member blog: Branding Strategy Insider created 17 hours, 53 minutes ago

tags: brand personality branding [edit]

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