Secondly, it opened its doors to make publishing exceptionally painless. You can take content, compile it, and ship it as an ebook in a matter of days. This lowers the cost of publishing to simply some staff time and little more.
Therefore, publications that publish a mix of both long and short content, as with TNW, for example, can therefore monetize their longer work in a simple way, by putting it out for sale across the various digital platforms.
Think of it like this: If TNW compiled an ebook that was a compendium of the best (worst?) Apple rumors that turned out to be false, the act of finding, sorting, and preparing the content has value in and of itself.
i can see this with a publishing platform, allowing users to create PDFs or ebooks from topics they curate and offer easy updated versions.