What’s next for Tumblr, which just raised a bunch of money
That's $4.5M in 2008, $5M in 2010 and Sequoia is leading a round that will add “between $25 million and $30 million” in funding at a valuation “in the ballpark of $135 million)
and brought in some senior management? Well, monetization, for one thing. Karp said Tumblr is pursuing “novel approaches to revenue,” including selling blog themes.
At 15 billion page views per month across more than 41 million blogs, “with that many page views we could throw AdSense up there tomorrow and be profitable,” Karp said. But that’s not what he wants to do.
Yeah Adsense is defintiely not the way, not something Tumblers will like to see on their blogs.
The most interesting thing here is his feedback about the network effect:
When the site really took off was when the curators — people who primarily respond to other Tumblr users’ content by “reblogging” it on their own pages — came on board.