A lot of tech writers are currently going bananas about something they thought they heard Google CEO Larry Page say on the company's year-end earnings call: that Google Plus, just six months after its launch, has 54 million daily users. That may or may not be what Page hoped they would hear, but it's not actually what he said, and it's probably nowhere close to true.

Of course this did not go by a lot of tech news writers, and really what Page said was:

So 60% of the 90 million people who have created Google Plus profiles engage with some Google product every day, but that product could be Gmail, Google Documents, Google Calendar or even just Google Search.

Big difference!

Half of Facebook’s 800 million-plus users use Facebook every day. Sixty percent of Google Plus’s 90 million users use some Google product every day.

"We know from our own experience this will transform businesses worldwide," said Horowitz, Google+ vice president of product.

For example, the Google+ Circles functionality, which lets users segment their "friends" list into different groups, will allow for "intra-enterprise sharing" through Circles for the IT department, the marketing department and the like, that are public within an organization but not necessarily to people outside, he said.

The use of this workplace version of Google+ has "transformed" communications within Google, becoming the preferred tool for many interactions that previously happened via email, wikis or other "sharing mechanisms," Horowitz said.

Google+ is growing like crazy. It is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn an

While Google is yet to provide an official API for Google+, enterprising developers have taken matters into their own hands with everything from a statistics service to a media player plugin already available for the nascent social project. Now comes an unofficial solution for something a lot of users have been hoping would arrive – RSS feeds. PlusFeed is a simple service that provides an RSS feed of any Google+ user’s public posts. Simply find the unique number at the end of their profile URL, and then add it to the PlusFeeds URL. So, for example, the URL of The Next Web’s Google+ RSS feed is: http://plusfeed.appspot.com/103907806627406122152

Back in March, Google officially started rolling out the +1 Button in its search results, allowing users to vote up the pages they found most useful. Two months later, on June 1, it launched a widget that lets website owners integrate the button into their pages, just like they do with Facebook’s ‘Like’ and Twitter’s ‘Tweet’ buttons. See more.

Google+ is based around the idea of circles. A circle is a group of friends. Circles can upload and share content, update each other, even participate in a little group texting.

Unless you are NOT an online marketer...

But I think you can safely ignore Google+ for at least 12 months.