Curation is becoming the big marketing trend for 2011. Brands, companies, influencers, evangelists, bloggers, everyone seems to be interested in the matter of curation. Keeping track of the latest articles can be difficult, so if you want to catch up on curation, keep up with this page.
Browse sub-lists
Discover, record, and share events and history using timelines, photos, videos, maps, and descriptions.
I've often spoken to the editorial nature of what i think my job is, I think i'm just an editor, and i think every CEO is an editor. I think every leader in any company is an editor. Taking all these ideas and you're editing them down to one cohesive story, and in my case, my job is to edit the team...
... organizations really need to start taking seriously that they reviews need... from a number of different angles for organizations to put together collections of information on a regular basis that serve as the filter to the good valuable vetted material out of the volumes and volumes of stuff is being produced so that people don't have to sift through it themselves they trust the organization... they trust the judgment of the organization and its expertise to create this collection for them so all they have to look at is this collection and that's going to give them access to all the relevant useful good stuff
Quick and to the point.
When done right, a curator finds and shares things of real value, whether because of their inherent beauty or truth, or because they are exquisite examples of a particular genre. A curator selects things that are relevant to a theme or to a specific strategy or story line. The curator needs more than content and a platform to share it. The job requires judgment, passion and a commitment to doing what most people can’t do very well: edit themselves.
Misunderstanding curation creates only more noise, particularly in digital media where everybody gets a turn at the megaphone. “Content” based on receiving and rebroadcasting anything with the right hashtag doesn’t make you a curator. It makes you a broadcaster.
Because curated sites draw search engine traffic, they aid SEO strategies.
Some marketers start curating content to enable regular, valuable communication with customers, delivered through the customers’ preferred channels.
Marketers who are good at tracking how web visitors move through the pipeline can track leads and revenue that originate from the audience of a curated site or newsletter.
Digital data will flood the planet—and help us understand it better
Can't embed this video. But watch it...
Curation is a growing need for busy consumers. Laura Turnberg, VP of entertainment at digital entertainment discovery service Fanhattan, discussed how her company was designed, in part, to address a specific need: By showing users where to find movies on Hulu Plus, Netflix and iTunes, the site allows audiences to enjoy content without having to check several sites and understand licensing windows.
This post gets to the point about aggregation vs curation and the difference between tools like Paper.li and Shareist
I am not. What I've set up simply aggregates information.
Exactly.
If I were curating them, I would have to find the time to have a look at each piece of information, edit them, provide my viewpoints, and then publish - very much like what I did when I was the school paper editor in high school.
Curation/Editorialization, whatever you want to call it, which is very far from simple "aggregation".
[Via philiptiongson]
Curation: Rather than reinvent the wheel, curation is a continual approach to judiciously finding and presenting relevant, topical and current content on a given topic, industry or area.
Community: Build it and they will come – and create content for you. OK, maybe it’s not that simple, but plenty of companies have benefited tremendously from creating communities in which consumers can gather to discuss given topics.
Rubrics: Develop regular, repeatable content units: an events calendar, expert opinion columns, how-tos, a video of the week. Make it original, repeatable, and schedule it to appear regularly.
But by now, you should get the idea: sustainability.
Great post.
[Via RebeccaLieb]
Here are the keys points:
What distinguishes sites like The Huffington Post from Google is that that instead of using algorithms to aggregate links, they use real live human beings. Much like traditional art curators, these human beings – dare we call them editors? – decide what goes up on the gallery wall and how it is presented.
And if professional editors and clever algorithms aren’t providing this service, then consumers will simply provide it to each other.
To remain relevant, today’s digital media offerings must use the full power of what’s out there to tell stories as effectively and comprehensively as possible, aggregating and contextualising links to both professionally produced and user-generated content.
Everybody is nowadays a journalist ("citizen") or editor because platforms like Shareist allows anyone to reproduce what The Huffington Post does.
This post was originally written by Randy Murray and this is a must-read.
There are times when our use of language shifts and the meaning of words is altered. I typically don’t fight against it. But this current hijacking of the word “curation” to mean “a list of things on other web sites
I have come to think the same way about it: what most people do when they refer to "curation", which is essentially sharing interesting content they find online: posts, articles, media, products, etc... is not curation.
They are "reporting" on something, like Boing Boing, Buzzfeed, HuffPost, Mashable, etc...
Be honest. Providing links and commentary is a valuable service. It is an art form, but it is not curation. Some of my favorite daily reads do just that: sites like Boing Boing, Fark, and MinimalMac are terrific. But they’re not museums or libraries or zoos. They exercise no care or control over the things that they link to. They spread the word, but they preserve nothing.
There’s another, better term that is more accurate, a better fit. It doesn’t sound as highfalutin’, though.
It’s called “reporting.” All of these sites are doing journalism. It’s news, not a museum.
People are reporters/editors, citizen journalists not curators. And that is okay, it's just time to recognize what they really do and call it the right way. Understanding what they do enables service providers to build the tools they need in a format that makes sense for the users.
I think Ben Huh has been right for a while, blogging platforms will shape into reporting/newspaper type of platforms, allowing people to share interesting things they find online (since that is what most do) and not label their efforts as curation. This is what's fun, to feel like you are cresting a newspaper or magazine about topics/subjects you like.
One thing: design will be essential to carry this to the users.
Companies, small or big, bloggers, or individuals will find a platform that fits their needs, not to curate, but to report/share things that matters to or interests them.
Source: http://whowritesforyou.com/2011/11/28/the-case-against-curation/
EDITED:
Others suggest using "editorializing" over "reporting" which i guess makes sense.
This is a post about search engines vs content discovery engines.
It's important to notice the difference between the 2, as mentioned in the article:
As a user i'll go to Google to give me results on a search.
As a content writer, i'll go to content discovery engines to find ideas.
Can both engines co-exist? I think it's hard to say.
Discovery engines' goals are to provide freshness in their results, which is not what you would expect from search engines.
Discovery facilitates unexpected findings.
So essentially, if i am searching for a specific item, product, service, location or answer, a search engine will do a better job providing me with the right result.
Source: [http://www.darwineco.com/blog/bid/74792/Search-and-Discovery-How-They-Complement-Each-Other
](http://www.darwineco.com/blog/bid/74792/Search-and-Discovery-How-They-Complement-Each-Other "")
Advertising as curation. The argument is, if your customers are using the web to find interesting, relevant content, brands should use the media they buy to serve up links to content those customers might care about. In other words, banners and Facebook Pages that drive customers to other people’s websites — and the brand benefits because consumers associate a sense of gratitude with the brand. “Thanks, Coke, for delivering me to this awesome skateboarding video I wouldn’t have found on my own.”
Tip #1:
-Stay in tune with the latest trends in your industry -Understand which topics are irresistible to your target audience -You can stumble upon a great discovery or breaking news that will make you a pioneer in your field. It is a great credibility booster to build a reputation as being the first to publish important news in your industry -Filtering topics to find ones that are in line with your branding and SEO objectives -Identify untapped areas or scarce information that can add real value to your readers
Tip #2:
Tip #3: - Having a neatly designed blog that helps visitors find your own “goodies” easily - Your own content must be outstanding if you want visitors to browse and not bounce!
Some important points extracted from the post:
I foresee that e-Learning courses in the future could become the carrier of curated and moderated content.
Can't say it better...
If you’re doing a lot of original content or you’ve slacked off on posting because of the constant burden of creating original content, you should give curation a try. Lean on the other content marketers in your niche and let them handle the writing once in awhile. Then you just “riff” off of their work; giving them some exposure and your readers something great to read.
Your readers will thank you for it by becoming more loyal to your site and passing around their favorite posts on social sites with Likes, Tweets, and +1′s on Google+. Your traffic will increase as you become known as one of the best sources of content in your market. Your rankings will increase as activity on social networks and links from other sites increases
People or organizations tend to falter in two areas. In the verification process or when they should be giving proper attribution to the original content creator. These two areas need special attention.
It's a crucial part of the overall curation process. But how to do it correctly? I agree with what is stated in that article which is:
There are many ways to do this on various platforms, and there are generally recognized “best practices” that people use. If you neglect the attribution part of the equation, this is when you get into sticky situations.
I have not yet posted about it but there has been a lot of discussions around the Jim Romenesko's Saga where over-aggregation, plagiarism and lack of source attribution caused Mr Romenesko's to resign.
over-aggregation as when an aggregated post contains too much volume or substantive work of the original source, such that it removes any incentive for the reader to visit the original story.
More about this soon.
Bottom line, we need best practices and a publishing-curation software should have features built in to take care of these issues for the publisher.
Source http://www.webpronews.com/content-curation-what-does-it-take-to-be-successful-2011-10
This is a very interesting post by Jack Humphrey from CurationSoft.
A curated hub contains regularly published stories that contain citations of great informatin and resources on a particular keyword topic. Curated content is formed into a blog post, with commentary from the author that gives the topic more depth, context, and standalone value.
Jack Humphrey has built a software which helps curating on blogs, so his focus is obviously about curation through a blog. There are other publishing platforms out there that can enable you to do this, and a new generation of platforms has to be expected.
A site on the web today has to provide a much higher level of real value to earn loyal fans who recommend it to others.
I totally agree with this. The old model to put a site up and add some content for rankings and traffic is obsolete. You need to build value to get results (whatever they are).
Content strategt has been addressed very well by Robin Good here and there.
At the end of the day, all hub curation is is a way to do content marketing that can take less time, help you publish more often, while becoming a necessary, crucial site for readers to visit regularly.
Then Jack goes on and address another issue, one of many that made us create Shareist... "Who’s Castle Are You Building?"
You home site – your curated hub – absolutely must be on your own domain and under your full control if you want to have a successful content marketing business.
BUT he is missing a very important point: most people do not know how to start a website, or maintain a blog. They need solutions that can enable them to do the content publishing through curation, with limited technical skills, but yet allow them to monetize the site in anyway they want.
Must read.
Very interesting presentation.
Robin brings up important principals about publishing that we simply forget.
While technology is important you need to remember about:
Some points:
Publishing tool requirements
Engage/Interact
Part of good curation is, no doubt.
Curating the curators is not new, it was actually suggested by others earlier this year.
In the distributed social web, all audiences have the size of 1, and no single audience experience is ever the same. In other words, unless you follow the exact same people that I do, your content experience will be different from mine. My personal curators might share a particular article with greater or less frequency than yours, and we will both naturally, and as frequently as daily, adjust our social graphs to optimize for the most relevant curated experience. In the distributed social web, where every participant is a content producer, the audience must curate the curators!
I do agree with what Beth wrote, but it's nothing new there, follow the though leaders in your industry and you will get access to the most relevant information, it's just common sense.
Right now, there is only a dozen of great curators for the topic of "curation" online, and by following them through diverse social media channels, you get your hands first on great data.
But what happens as this group of expert curators grows?
Information gets reshuffled over and over again... causing one of the problems it was first trying to resolve. But that's not the only issue.
It becomes pretty simple to prove yourself as a good curator with little research skills but great analytical and writing skills: let the curators find great content, then curate it. Who benefits at the end? Not necessarily the curator who first discovered and elevated great content with his follower, but the ones who can master the art of amplifying and redistributing it (don't be "shallow" as Robin Good points out...).
As many more good and great curators appear, it will be interesting to watch how curation skills and techniques develop.
This is full of important advices and tips regarding the exercise of curation.
Curation can be effective only as much as it effectively provides a quality filtering mechanism that can replace my need to consult multiple sources. When such need is forgotten and a curation channel becomes another broad aggregation and republishing venue, the end result is more content to go through and little or no insight gained.
Shallow curation efforts, where the main goal is to republish selected content with the minimum effort and time, are going to be effective only for the very short term. As soon as quality, value-creation creators start to emerge and gain authority, the gap between them and the others will be very hard to fill.
Curation is an effective means to build a strong relationship with a niche audience of passionate people to engage, not a marketing strategy that caters to gain a broad audience of readers by virtue of quantity and breadth.
The key element that makes curation work is the competence and focus of the curator and of the topic he has selected. Repeated efforts to create curated channels that mix and match broad and highly competitive topics are bound to see a very short life.
For these reasons, I think that much of the apparent new curation work being done is bound to be soon disappointed by the results it will gain. Though the apparent new curation "leaders" are working around volume and breadth, I have a strong feeling that within a year this panorama will have already evolved significantly in its natural direction.
Succeeding through curation (ie: increasing your reputation as though leader in a niche) takes works and dedication. Finding the right content to share with your followers isn't as easy as retweeting because others retweeted or digg-ed a story.
Curation is not easy, it's a discipline.
The one way I’ve seen true reputation and influence increase on the social web is when one’s shares are relevant to followers. This necessitates a brutal and ruthless evaluation. Is this content relevant to my followers? Irrespective of which influencer wrote it, irrespective of which ‘guru’ endorsed it, the relevance question is of prime consideration in deciding whether I endorse, share and propagate it to my followers. Curation is budgeting the attention of your followers.
Those who have the ability to curate, or a strong notion of what curation implies, are the ones who will be leaders in this new century. The rest of us will be following them, learning from them and adopting/dropping their stream of breadcrumbs as they mark the way. As affiliate marketers, we’d do well to learn all we can so that we can become those curators in the industry.
Read more http://paypertrends.com/2011/11/first-droppers-and-curation/
I see niches everywhere.
New roles and models are needed, not to mention practices grounded in where media’s going vs. where it’s been.
© 2013 http://www.bumpzee.com/
