Curation & Aggregation

Curation is becoming the big marketing trend for 2011. Brands, companies, influencers, evangelists, bloggers, everyone seems to be interested in the matter of curation. Keeping track of the latest articles can be difficult, so if you want to catch up on curation, keep up with this page.

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Principles of curation - finally someone lays it out

This is the best article to data on curation, what is curation and what is not.

I am not a good curator. I can find great content to share, but when it comes to specific aspect of the curation process, i am not so good.

Curation is the wrong answer when the question is:

    “How can I fill our sales funnel with cheap content, quicker than quick?”

And it’s the right answer when the question is:

    “How can I give people a deeper understanding of what I know and love?”

That’s what I’m thinking every time I suggest content curation.

Yes. This is so right on. Sharing a link is not enough, you need to commit to explain why you are sharing that link pricely, what is so important or valuable that you felt like you HAD to share it.

I will try to apply these curation principles - because i love sharing about what i love doing.

  • 1. Keep it 50/50: For every time you curate one story, you should create and publish another. That means your email newsletter would be 50% own content and 50% others’ content (with attribution, of course).
  • 2. More than a link: This is the era of frictionless sharing, goddammit. Friction is a demonstration of care. Anyone can send a link. If you’re going to curate and share, add something. Some insight. Commentary. But no more than necessary.
  • 3. Slap asses: If you’re going to curate someone’s content, you owe it to yourself and to them to be open about it. Preferably, it’s someone you follow and share comments with. And be sure to give them credit.
  • 4. As narrow as possible: If you’re one guy with one hour a week, you can’t curate a good newsletter about cloud technology. The less resources you have at your disposal, the narrower should be your topic, your focus and your audience.
  • 5. Give away the reins: To whatever extent possible, allow the people you’re curating for, to influence contents in the future. The likes of Reddit have made this idea their raison d’etre. There’s a reason for that.
  • 6. If you doubt, don’t: We’re all overloaded with content. If you have even a moment’s doubt about sharing a piece of content, don’t do it. Better to wait for the right one than more or less spam someone.



The 5 Golden Rules of Content Marketing

As a marketer, your reading, reading, and reading all day long. It’s your job to know what customers what, what they’re interested in, and where they are. If you’ve come across a great article that’s particularly relevant to your industry or organization, don’t hold back when it comes to sharing. Do not, however, just blindly share the words, but add your own take to it. Meaning, before clicking that Share button, or republishing a paragraph and linking to the original article, inform your audience precisely why you’re sharing this piece. Does it directly relate to, or support another piece that you’ve recently published? Does it provide a different take on one of your positions? Good or bad, let your audience know.

Curating content is a relatively quick and easy thing to do, and provides a number of upsides with few downsides. Your audience will get a better view into the way you and your organization think, they’ll appreciate that you’ve exposed them to another voice (and subconsciously praise you for offering another point of view that’s not directly your own), and you’ve given credit where credit is due to this outside author, a door opener that might lead to future collaboration or partnering with individual or organization.


Time for company content curation to grow up

  • Curating news that the media isn’t covering can lead to media coverage.
  • Identify opportunity
  • Select curators
  • Monitor conversation
  • Select and comment on the best content
  • Announce and promote the collection

Simply producing a collection isn’t going to get it noticed, particularly if an organization is suspected of an ulterior, self-serving motive. Using the same techniques it would use to draw attention to anything else. Direct contact with reporters and influencers, a press release, a blog post and some tweets can all get people to give the collection a look.

Promoting a collection is something important as part of the process.


How to Add Value to Your Content Curation

  • Add Your Opinion
  • Present a Case Study
  • Change the Delivery Method
  • Interview an Expert
  • Create a Weekly “Round Up”


Guillaume Decugis & Jean-Marie Hullot @LeWeb

Guillaume Decugis( & Jean-Marie Hullot @LeWeb:Le Web TV Sponsored by IBM Presents Guillaume Decugis( & Jean-Marie Hullot @LeWeb recorded ...


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