Being included on a popular list of credible resources like our own BIGLIST of top Marketing BlogsÂ or one of the many other collections of useful resources posted online can feel pretty satisfying, validating the hard work many are putting in to their business blogs. Great lists get socially shared, linked, and emailed, giving those included quite a bit of valuable exposure. By association, the list publisher also gains value in terms of exposure, links, and a connection with list participants...
Sourcing. As you understand your community, what are the unmet needs in information that you could satisfy? What unrecognized individuals or companies with powerful networks could be resources for, or included in the list? How will it fit in and complement your content marketing and social media strategy? Incidentally, I have an entire book dedicated to this topic coming out in March.
Creation. Put qualitative effort into creating your collection or list. Make it special, useful, and unique. Make it snarky or funny and by all means, make it shareable! Gimmicks are not nearly as important as quality and relevance to the community you’ll be promoting to. That said, you do need to think of what will make your collection promotable. Great content isn’t great until it’s consumed and shared.
Repurposing. Lists of things like people, books, reports, quotes, or just about anything can be repurposed as a PowerPoint on SlideShare or made into a video with bumper messages, narration, and music to be promoted on YouTube. If you’re smart about sourcing and making the collection promotable, then don’t just do it once. Plan on making the list annually, quarterly, or monthly