Curation is becoming the big marketing trend for 2011. Brands, companies, influencers, evangelists, bloggers, everyone seems to be interested in the matter of curation. Keeping track of the latest articles can be difficult, so if you want to catch up on curation, keep up with this page.
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This is the best article to data on curation, what is curation and what is not.
I am not a good curator. I can find great content to share, but when it comes to specific aspect of the curation process, i am not so good.
Curation is the wrong answer when the question is:
“How can I fill our sales funnel with cheap content, quicker than quick?”
And it’s the right answer when the question is:
“How can I give people a deeper understanding of what I know and love?”
That’s what I’m thinking every time I suggest content curation.
Yes. This is so right on. Sharing a link is not enough, you need to commit to explain why you are sharing that link pricely, what is so important or valuable that you felt like you HAD to share it.
I will try to apply these curation principles - because i love sharing about what i love doing.
Vadim Lavrusik, the journalist ambassador at Facebook, today pointed to a well curated media expereience that focuses on the #SOPA fiasco. I think the curation was a great idea, but I have concerns about how Facebook manages curation and how it organizes search to find curation. Right now, Vadim and I are talking this out in a comment thread on his profile, but I want to take my points and put them here. This is what I expect if I am seeking a curated moment in media. Notice that my comments evolve in to ideas about how Facebook could be better at search, what I believe to be a key component to curation. How will you find what you need to find?
Interesting idea:
My other expectation is that I can constantly visit a theme or a curated idea. In FB, I find that hard to do. I can’t — here is search again — go back to a specific point in time easily. I don’t know where to look. If I had a search capability that would allow me to input “theme” and find the themes, rather than the people, being discussed I would have an easier time locating a curated experience. Facebook actually doesn’t have to choose
With information being ubiquitous, I believe that teachers can (and should) take control of their courses by creating their own interactive textbooks. It might seem like a daunting task but the availability of quality materials online and the power of tapping into personal learning networks should make this a worthwhile learning journey.
Being included on a popular list of credible resources like our own BIGLIST of top Marketing Blogs or one of the many other collections of useful resources posted online can feel pretty satisfying, validating the hard work many are putting in to their business blogs. Great lists get socially shared, linked, and emailed, giving those included quite a bit of valuable exposure. By association, the list publisher also gains value in terms of exposure, links, and a connection with list participants...
Sourcing. As you understand your community, what are the unmet needs in information that you could satisfy? What unrecognized individuals or companies with powerful networks could be resources for, or included in the list? How will it fit in and complement your content marketing and social media strategy? Incidentally, I have an entire book dedicated to this topic coming out in March.
Creation. Put qualitative effort into creating your collection or list. Make it special, useful, and unique. Make it snarky or funny and by all means, make it shareable! Gimmicks are not nearly as important as quality and relevance to the community you’ll be promoting to. That said, you do need to think of what will make your collection promotable. Great content isn’t great until it’s consumed and shared.
Repurposing. Lists of things like people, books, reports, quotes, or just about anything can be repurposed as a PowerPoint on SlideShare or made into a video with bumper messages, narration, and music to be promoted on YouTube. If you’re smart about sourcing and making the collection promotable, then don’t just do it once. Plan on making the list annually, quarterly, or monthly
Sharing appropriate information and differentiating communication between businesses and consumers among new rules of engagement companies and Internet users should adhere to, say market watchers.
The Google spokesperson went on to add that "curation" is another online norm that needs to be inculcated among today's users.
Elaborating, she said curation is the offline equivalent of "biting [one's] tongue when there is an urge to say something stupid", and saving such comments for the right audience.
"In real life, your friends don't actually know what you're thinking until you decide to say it [but] we also don't like friends who have diarrhea of the mouth, and I doubt things are different in the online social world," the spokesperson pointed out.
With this in mind, she advised companies not to blast their marketing message to every customer. Rather, they should customize each message according to the customer's interests to avoid oversharing content that the recipient might be loath to receive.
As a marketer, your reading, reading, and reading all day long. It’s your job to know what customers what, what they’re interested in, and where they are. If you’ve come across a great article that’s particularly relevant to your industry or organization, don’t hold back when it comes to sharing. Do not, however, just blindly share the words, but add your own take to it. Meaning, before clicking that Share button, or republishing a paragraph and linking to the original article, inform your audience precisely why you’re sharing this piece. Does it directly relate to, or support another piece that you’ve recently published? Does it provide a different take on one of your positions? Good or bad, let your audience know.
Curating content is a relatively quick and easy thing to do, and provides a number of upsides with few downsides. Your audience will get a better view into the way you and your organization think, they’ll appreciate that you’ve exposed them to another voice (and subconsciously praise you for offering another point of view that’s not directly your own), and you’ve given credit where credit is due to this outside author, a door opener that might lead to future collaboration or partnering with individual or organization.
Therefore, Gil sees an evolution of blogging platforms turning into push-button publishing. So there's a move from stream-based consumption to a more organized form.
Read more: http://www.businessinsider.com/pinterest-is-a-sign-that-we-are-turning-into-social-curators-2012-1?op=1#ixzz1isJfiX5i
Part of the genesis of Aggregage was my experience with "curators" who would take my content, put it on a page with no link or a link that had an anchor tag that said "link" or something similar. They would change the title and URL for my post on their site. The goal of that person was to get SEO value from my content. They also allowed commenting on their sites. The reason I would write the post is for people to find me and my content and to engage with me in conversation. These types of curators were definitely taking away from that. Aggregage takes a very different approach. Our goal is to be THE launching point out to all the great content getting created on particular topics. We specifically do not have pages that compete with the original source. We only show snippets. We provide full links with the original title. We don't have commenting on our site. Basically, we are doing everything we can to get readers to go to the original source and engage with the content. Many of the participating bloggers find that we become the second biggest referral source behind Google search.
But is it not what most large media news site do? They find content, reqrite it, amplifying it and giving credit back to the source. Is that really bad or fair content publishing practice?
Simply producing a collection isn’t going to get it noticed, particularly if an organization is suspected of an ulterior, self-serving motive. Using the same techniques it would use to draw attention to anything else. Direct contact with reporters and influencers, a press release, a blog post and some tweets can all get people to give the collection a look.
Promoting a collection is something important as part of the process.
Curation is thus changing at its core. It's curating metadata, not primary materials. Multiple curations can exist in the same space. We are losing the sense that there is a right curation for almost anything, and are also losing our sense of mastery of topics.
Digital curation often only brings an item to our attention and reduces the number of clicks to get to it. The items outside the collection are still available on the Web and may show up at the top of a search results page or on someone else's curated list. The cost is in discovering the item; once discovered, items generally are only one click away
An overview of the legal issues pertaining to content curation online, what the US Copyright office says about it, and best practices when it comes to
I agree 10% with the following statement:
Curation is not simply about the content that lives on a website. How people find and engage with it is also critical.
Social media, newsletter, maybe offline marketing are part of the engagement strategy.
Maybe this is a new business opportunity for more than writers.
Providing a platform that can enable agencies providing writing services to post for multiple clients on different websites could be part of this new ecosystem.
This is what any company (angencies, brands, et...) should read. My summurize below.
There are three aspects to the challenge: the discovery process itself; curation, or the sourcing of high-quality, appropriate product solutions; and personalization, which involves accurately matching the right product or service with the right individual, at the right time.
More about curation in 2012...
For the last year, much of the focus has been on curating content from the social web and effectively contextualizing disparate pieces of information to form singular stories.
In 2012, there will be even more emphasis not only on curating that content, but also on amplifying it through increasingly effective distribution mechanisms.
Because anyone can publish content today and report information from a breaking news event, the role journalists can play in amplifying — and verifying — that content becomes ever more important.
Curation still a 2012 trendy marketing thing?
Now it’s the curation and collection functions driving content. Collect all those tweets, those updates, the links you like, the pictures you like. You put them up on your new curated content site.
We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online. When it comes to content marketing, developing a content strategy for your company starts by curating your existing content assets, along with researching the assets of the competition. You roll up all research found using competitive research tools and quickly learn how you stack up with the competition in a number of different ways. Through the content curation process, you learn how much content you need, how frequently you need to publish it and which channels of distribution (social especially) are required to capture organic market share. The skill and savvy of a Content Strategist is equally as important as your Director of Marketing these days. Getting the right content to the right prospects at the right time is the key to content marketing success.
Very interesting from Quora to launch something like this. People, users share. Ok we know. But is this what Quora should be about? Is it not the job of StumbleUpon, Delicious and other bookmarking services to do that?
Feels to me that Quora is entering a game that does not necessarily fit their image/branding.
It is also true that services now have to provide users with the full experience, branching out to things they were not set to provide... users are king, if they request, we provide even if we take the risk to lose your identity.
The amount of information online is unfathomably vast and dreadfully disorganized. Web-search technology is miraculously effective if you already know what you're looking for, but if you need to stay up-to-date on a handful of topics, search engines suffer from clunkiness and redundancy. What you need is a team of human beings who monitor a topic for you, select the best and most relevant data on a regular basis (preferably around the clock), and present it in a meaningful format. You need curation.
Secondly, it opened its doors to make publishing exceptionally painless. You can take content, compile it, and ship it as an ebook in a matter of days. This lowers the cost of publishing to simply some staff time and little more.
Therefore, publications that publish a mix of both long and short content, as with TNW, for example, can therefore monetize their longer work in a simple way, by putting it out for sale across the various digital platforms.
Think of it like this: If TNW compiled an ebook that was a compendium of the best (worst?) Apple rumors that turned out to be false, the act of finding, sorting, and preparing the content has value in and of itself.
i can see this with a publishing platform, allowing users to create PDFs or ebooks from topics they curate and offer easy updated versions.
YouTube for Schools brings the power of video to your classrooms for free. Access thousands of free high quality educational videos on YouTube in a controlled environment.
To our Au-THOORA-ties We regret to announce that effective December 15th, 2011, Thoora will be shutting down. It is time for us to say goodbye. We would like to thank each and every one of you for participating in this crazy journey with us. Your engagement with Thoora and your feedback have been remarkable, and we have loved learning from you. We definitely wouldn’t have gotten as far as we did without you. We will leave the service running until noon EST December 15th, 2011. At that time we will suspend it indefinitely. This includes the website, the API and WordPress widget, and the Android tablet app. You will automatically be unsubscribed from our mailing list, and all of your account information will be permanently deleted.
Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product... and social media looks like the ideal soapbox, a free opportunity to shout to the masses.
Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters.
Prune your message and your list and build a reputation that's worth owning and an audience that cares.
The content which appears on top of your Facebook News Feed was not there by chance. Find out how Facebook ranks your content, what kind of content matter, etc...
Google finally released Currents, it's (delayed) reader app that it decided to make after it failed to acquire Flipboard.
Currents is all about curated the best content on the web and bringing it to you in a stylish, easy to read format.
The result with Currents is a cleaner product that always guarantees you're keeping up with the latest news you're interested in.
It's pretty obvious they borrowed a lot from Flipboard, but the app is still gorgeous.
The other major component to Currents is the Trending section. Here you can choose topics you want to read about and Currents pulls in the top five stories in each category.
Currents also does a great job at adapting to the size of your screen.
Conclusion: Currents is all about curated content and finding you the best stuff on the web to read. Flipboard is mostly about pulling in links and articles your friends are sharing on various social networks or from your RSS.
"The Web makes it easier to acquire customers and engage with those customers," said Roger Lee, a venture capitalist with Battery Ventures whose investments include Groupon and customer-review site Angie's List.
To encourage shoppers who feel overwhelmed by too much choice, many sites offer highly curated selections, often to a degree not feasible in a bricks-and-mortar store. Retailer Joyus.com, for example, offers sales of perhaps a dozen items at a time, each carefully chosen to appeal to professional women, such as chic blouses that look good at the office and dressed down on weekends.
Curation taken to an extreme is what drives the daily-deal category, which has spawned some of the biggest growth in online retail by offering a deal per day. The offers arrive by email, and members can decided whether to purchase them.
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