I remember exactly when I decided to stop reading Mashable. I saw the headline Facebook Users Beware: Facebook’s New Feature Could Embarrass You on Twitter, clicked through, hunted for the words of the article among the sea of ads and social sharing
I’m sure the article was great for traffic, though. It is the perfect linkbait title backed up by a perfect SEO-ified URL (/new-facebook-feature).
I think I’ve finally hit the limit of my tolerance for web content that’s designed to make advertisers happy.
I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing (and to do it without selling your soul in the process).