Web Publishing


Marketers need to become engagement publishers

Engagement is becoming important in the online marketing world. It is important not only to create quality content, but find a way to distribute it, build and engage with an audience to build value and sustainable business.

This is one great post i recommend reading if you are an online marketer.

That Independent Web is where you get high engagement and a lot of passion. It is also where a lot of social action like tweets, shares and commenting takes place. Marketers are increasingly seeing those kinds of actions as indications of engagement and that’s what they’re looking for.

At this point, marketers have pivoted: they're not just putting their marketing next to content, but actually creating content themselves – or underwriting the creation of content. And then they encourage the sharing of that content and creating ecosystems where that content circulates. They're starting to see an ecosystem of paid, owned, and earned media that they're very interested in feeding through social interactions and content marketing.

We've found that you need a few things to make social interactions online meaningful and valuable to both marketers and our Federated Media Publishing community of publishers and sites. Number one, you need scale. But number two, you need a platform so that that scale can be gathered into a single place – an efficient place so a marketer doesn’t have to, for example, execute a thousand ad units on a thousand different sites.

Is your content and strategy driving any value?

Marketers have been very interested in understanding how their content is amplified in the past few years. Was it tweeted a lot? Did people comment on it a lot? Did people link to it from other blogs and so on? We started at first by counting all of that by hand and then reporting it back to the marketer. That is now becoming an industry standard earned media metric.

damienarlabosse

Parse.ly Dash - discover what you need to blog about

It's no secret that blogging is a game of page views. Without good analytics, blogging is all about watching, intuition and guesswork. After you've done some of that, you write some spaghetti posts, throw them at the wall and see what sticks. Dash gives publishers the motherlode of data about page views and how to get them. It shows them the past and the present of their site, and its ability to measure Web-wide trends offers a glimpse of the future.

Pars.ly has been impressive from the start. Google should eat them up and offer this for free, disrupt the blogging world by allowing anyone, and not only large companies with budgets who can afford this service (starts at $499/mth), access this information and put everybody in fair competition.

A tool like Dash gives a site a huge advantage in the short term. While some sites putter along without this kind of detailed feedback, the ones who have it could dominate. The ability to see exactly which topics and events need covering, and exactly how to cover them for a particular audience, is a sort of online omniscience.

damienarlabosse

The writer who made millions by self-publishing online

A couple of years ago, Amanda Hocking needed to raise a few hundred dollars so, in desperation, made her unpublished novel available on the Kindle. She has since sold over 1.5m books and, in the process…

damienarlabosse

Make your blog look super freaking cool - Ownzee

Make your own blog with a simple and powerful blog design tool. Create your own website. The Ownzee WYSIWYG editor makes it easy to design your blog.

damienarlabosse

Increase pageviews with Outbrain recommendation plugin

This is interesting.

I have been testing a new type of recommendation plugin here on Bumpzee which pops up in the bottom hand right corner when you scroll all the way down on any page.

It's pretty similar to another type of recommendation plaugin which you can see below the main post content area of many blogs or news sites; either called "Recommendations", "Related posts" or "You might also like" it presents additional posts from the website in list or thunbnail format, most often relevant to the post the visitor just read, as a way to keep the visitor interested and create additional pageviews.

Mashable uses a service called Outbrain to power their recommendations on their site.

What Outbrain does it not new, other service provide the same service. What i like about their service is that their plugin works for any platform, all they need is probably a well structured RSS or XMl file to crawl and analyze the content on your site in order to make recommendations.

The most interesting aspect of this, which I noticed on Mashable, is that companies like Outbrain already built a revenue model to the service.

They keep it free, but allow other publications to grab a spot in the list of recommendations by paying a premium. Whatever it is, CPC/CPM/CPV, the model probably works well. I am guessing Mashable hand pick potential advertising candidates with valuable content for the Mashable audience and earn revenue from it.

I could see this model being used by publishing platforms, allowing publishers to advertise their created content on other websites.
damienarlabosse

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