According to a research report by Junta42 and MarketingProfs, the number one content marketing challenge is producing engaging content. It’s an age-old marketing truism that the key to engaging customers is relevance, which comes from a deeper understanding of customer behavior and sentiment. However, as our customers are becoming more social, and as the business and personal worlds continue to converge, the tools and tactics we employ to get to know and engage our target customers are changin...
The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in
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This proves that conversions can happen from mobile devices, and you need to be ready for it.
While consumers and developers welcome Friday’s launch of the new iPad, design sales site Fab.com has a special interest in Apple’s tablet, which is powering more and more of its total sales. CEO Jason Goldberg shared with me some statistics on the potency of its iPad app users, who represent 15 percent of its customer base but make up 25 percent of all revenue. The company has been trying to get its head around the impact of mobile shopping since it launched its first mobile apps in October 2011. It’s found that now 40 percent of daily visits come from its mobile apps on iPhone, iPad, and Androiddevices, up from 30 percent two months ago. But it’s the iPad that is standing out as the true money maker. Using software-as-a-service Custora to analyze historical user and order data, Fab created a model that found that 40 percent of iPad app users make a purchase within three months, and 70 percent will make their first transaction within seven months of joining.
Based on the stats published by Luke, "In the first six months of 2007, consumers opened 19% of the retail emails they received and clicked through to the website 3.9% of the time."... "By the first half of 2011, those numbers shrank to 12.5% and 2.8%, respectively."
Not good for retail.
However, mobile email open rates are increasing AND over 40% of Americans are checking their emails on their mobile... that means they possibly click links... this means they possibly go to your site... this means (are you getting it yet?) your site needs to be mobile friendly.
A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to leave a comment on the website saying how he noticed that there was no sight of publication date on my articles.
I like the section about calculating the bounce rate.
It only takes a few seconds for your site to make an impression on a visitor. If it hasn’t loaded in that time, then they might be gone, baby, gone. Since you already know that a fast website increases conversions, then it’s obvious that a slow site does just the opposite. The question is, how do you fix a slow site?
Really good post. Must read. A keeper.
Self hosted is not for everybody IMO.
But I like the Step #7,
Scatter Strategy:
Everyone knows that getting more e-mail subscriptions is every serious blogger’s number one goal. If you’re looking to grow your blog, getting more subscribers by e-mail is the way to go. So how can you optimize your site to get more subscribers? How can you tweak your design to get a greater percentage of visitors to subscribe? The answer to those questions is different for every website, but this post will show you six tweaks the pros use to get more e-mail subscriptions. Many bloggers make the mistake of placing their e-mail opt-in box in the middle of the right-hand sidebar. For some reason they think that categories or calendars are more important than getting more people to sign up. That’s just not true.
I really like the Tweak #2: The e-mail feature box:
It’s a box that sits above the main blog feed and collects e-mail addresses from site visitors. Due to the prominent placement, it’s an excellent way to get more subscriptions, and it’s becoming more and more popular as a way to increase e-mail subscriptions for blogs.
Why not!
I love apps, but the heart of sharing in mobile is mobile web. It flows everywhere.
— Jon Steinberg (@jonsteinberg) March 3, 2012
If your platform is a sharing platform, you need to build and optimize the experience so a desktop user can share to an android user, who in turn passes the content to a tablet user.
Jon Steinberg (President BuzzFeed)
Well said.
We talk frequently about testing subject lines in email marketing to determine which is the best performing. We talk about doing multivariate testing to determine which creative is the best performing.
Setting up Google Analytics is nothing easy, and many times publisers' goals are not necessarily monetization, but simple metrics like improving click through rate, time on site/page, user or newsletter signups.
This article focuses on the subject line, because this is what decides someone to click the link from the newsletter you sent, but what happens next, does your content convert to whatever key metrics are important to you.
People hardly buy anything without seeing it. Usually they also want to touch it, hold it and take it for a spin. You really can’t do those things online (unless it’s web based software). So to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics.
To date email marketing still returns one of the highest ROIs. It's:
- inexpensive
- easy
- trackable
- testable
Good simple overview.
I just found out that Apple is rejecting my new manifesto Stop Stealing Dreams and won’t carry it in their store because inside the manifesto are links to buy the books I mention in the bibliography.
Quoting here from their note to me, rejecting the book: “Multiple links to Amazon store. IE page 35, David Weinberger link.”
So this is going to be challenging for affliates and publishers trying to include links in their ebooks.
Apple, apparently, won’t carry an ebook that contains a link to buy a hardcover book from Amazon.
Finally Seth's advice to the ebook stores:
I think that Amazon and Apple and B&N need to take a deep breath and make a decision on principle: what’s inside the book shouldn’t be of concern to a bookstore with a substantial choke on the marketplace. [...] These stores can’t have it both ways. The web works because it’s open. The stores (all three of them) need to be too.
I personnally think it's pretty useless not being able to link to sources of content on the web from an ebook. Ebooks can be kept up to date easily and links to new sources curated by the author. Not being to include links takes away one of the benefits of digital books...
The future is flexible, and we’re bending with it. From responsive web design to futurefriend.ly thinking, we’re moving quickly toward a web that’s more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this shift, we need to relinquish control of our content as well, setting it free from the boundaries of a traditional webpage to flow as needed through varied displays and contexts. In the words of futurefriend.ly’s Brad Frost, “get your content ready to go anywhere because it’s going to go everywhere.”
Different elements build content:
The specific elements you’ll need to consider will vary greatly depending on the type of content you’re working with, so start by identifying all the content chunks you can find in a given type of information. These could be things like titles, teasers, body content, ingredient lists, reviews, pull quotes, excerpts, images, videos, captions, related articles, bylines, directions, addresses, and many more.
Get comfortable with XML, DITA, microdata, RDF:
Technology can’t help you make good decisions; it can only help you implement them. But content elements must eventually become code, so even if writing markup isn’t your job, we could all stand to get more comfortable with the tools out there to do it.
Booktype is a free, open source platform that produces beautiful, engaging books formatted for print, Amazon, iBooks and almost any ereader within minutes. Create books on your own or with others via an easy-to-use web interface. Build a community around your content with social tools and use the reach of mobile, tablet and ebook technology to engage new audiences.
Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion advice , “test your value proposition” would be it.
- Clarity! It’s easy to understand.
- It communicates the concrete results a customer will get from purchasing and using your products and/or services.
- It says how it’s different or better than the competitor’s offer.
- It avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
- It can be read and understood in about 5 seconds.
Fast and professional voices for any type of project.
- You determine the price or royalties
- Use our site or our API
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PublishThis is a new, on-demand content marketing platform that revolutionizes the discovery, collection, and delivery of relevant, real-time content to drive increased customer engagement & loyalty.
PublishThis helps Media Companies, Retailers and Brands discover, curate, socialize and re-distributecontent to significantly improve customer acquisition, engagement, monetization, and sales.
PublishThis lets marketers and editors easily curate content, making it simple for web audiences to follow their favorite topics and get the best content on the web, whenever and wherever they want.
I recently took part in a round-table discussion on “the future of content” — not that I or anyone there has a crystal ball. At one point during the exchange it was suggested that stories written for print — that is, longer-form journalism — don’t work very well on digital platforms. I quickly took exception, knowing that 10 years ago I thought the same thing.
Perhaps not surprisingly, the data from more than 100 million articles on ReadItLater shows that consumers save articles consistently throughout the day. But here’s when they’re reading it: on computers, from 6pm-9pm; on iPhones, at 6am, 9am, 5pm to 6pm and 8pm-10pm (“the moments between tasks and locations”); and on iPads, predominantly from 8pm-10pm. And check out the ReadItLater graph just above that shows both time-shifting and device-shifting for iPad owners reading saved articles.
The Digital Millennium Copyright Act. Its "safe harbor" provision is what draws the line between pirates and legally legitimate Web companies. That line isn't always crystal clear, as the ongoing saga of Grooveshark demonstrates. Few would call the DMCA perfect, but its attempt at modestly redefining copyright for the digital age has had a major impact on the way the Web works, and in many cases has enabled innovation to flourish. Without it, sites like YouTube might not be what they are today.
For any consumer application, email is an important tool to drive engagement. Last year, Fred Wilson went as far as calling it “Social Media’s Secret Weapon.” After optimizing the Hunch weekly recommendation emails for a few months last summer, I thought it might be useful to share some of the key lessons we learned to increase user engagement in emails and acquire new subscribers.
Pressly automatically makes online publications as beautiful and touchable as native apps when visited on tablet web browsers. Learn more Display cutting-edge ads built just for the tablet, leveraging touch, video, social sharing, geo-location and anything HTML5 can handle. All of it is seamlessly integrated with your analytics services. Pressly is endlessly flexible and passionate when it comes to customization. Our template engine makes it possible to have bespoke, branded layouts up and running in under 3 days.
Interesting concept. This app will turn any blog, i guess as long as it has a RSS feed, into a good looking media your read on tablet devices.
See, engagement is not defined through likes, comments, shares, RTs or impressions. This activity is simply a result of engagement. Focusing on soft metrics is at the detriment of the customer experience and is potentially a distraction away from developing more meaningful connections and relationships. Engagement is by design.
[...] engagement must mean something more to groom the community toward desired sentiment, outcomes, or to simply serve the needs of the community based on stated expectations or desires.
The ultimate measure however is now something more substantial, such as…
- Shift in sentiment
- Satisfaction
- Acquisition
- Referrals
- Conversion
- Leads
- Brand integrity/Reputation
PressJack creates digital magazines from RSS or blog feeds. Tell Pressjck the feeds, it creates and builds a beautiful digital magazine which your can be viewed online.
They have a free offer then a jump to $499... ouch.
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