User engagement

Creating Email Call To Action


2012 State of inbound marketing

  • The average cost-per-lead for businesses using primarily outbound marketing tactics is $346. For businesses using primarily inbound marketing tactics, it’s just $135. That’s a 61% percent decrease.
  • Nearly 90% of businesses plan to increase or maintain their inbound marketing budgets in 2012.
  • Companies are budgeting more than twice as much for company blogs and social media than they did in 2009.
  • Small businesses plan to spend 43% of their budget on inbound marketing in 2012 and 14% on outbound, while large businesses plan to spend 21% on inbound and 33% on outbound.
  • 70% of marketers report they blog at least once a week and 25% describe their blog as “critical” to their business.
  • Of those that blog, 57% have acquired a customer directly because of their blog.
  • Of those that blog multiple times per day, 92% have acquired a customer because of their blog.
  • 77% of business-to-customer companies have acquired a customer from Facebook, while 65% of business-to-business companies have acquired a customer from LinkedIn.
  • 40% of marketers said their use of Google+ is useful or critical to their business.
  • 62% of marketers report social media has become more important for them as a source of leads.

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