Niche curation ideas

It's sometimes hard to find content ideas when building new websites. Here is a list of good content ideas for curation.


Celebrity Curators Help Personalize Ecommerce

The first sentence lays it down pretty well:

How do you stand out in a crowded market with a sizeable number of players competing mostly on low prices and free shipping? By differentiating yourself.

Some specifications about the business model:

  • Celebrity curation is heavily targeted towards women.
  • All celebrity-curated sites operate on a membership basis.
  • Curators are celebrities like Jessica Simpson, Kim Kardashian or the Olsen twins

As reminded in this article, the curators bring knowledge, expertise in the curation process:

The talent [curators] are experts in their field who are passionate about what they do. They share content and recommendations as to how to get the most out of the products

... thus the success for these membership sites.

Some examples:

  • http://www.opensky.com
  • http://www.shoedazzle.com
  • http://www.beachMint.com
  • http://www.StyleMint.com
  • http://www.JewelMint.com
  • http://www.BeautyMint.com
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Curisma

Created by Fatma Yalcin (MIT) and Eugene Gorelick, Curisma helps you discover and buy cool tech products you love through personalized recommendations and deals, combining community-sourcing with machine learning.

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