What is it? A dedicated microsite or section of a website populated primarily with curated content. For examples, see my blog post entitled “6 Content Curation Examples Illustrated”.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue. Also, microsites also do well with respect to SEO because they have dozens, or even hundreds or thousands of subpages. If done well, microsites can also seamlessly juxtaposition original created content with curated content.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate. Also, microsites can either be positioned as a section of existing corporate website, or positioned as a more independent vendor-neutral industry resource. If you choose the latter, then you have to think about branding and marketing that new resource.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.
What is it? A personalized page is a lightweight, single page microsite filled with curated content. Delicious is a great example of a curated personalized page. Here’s an example of one user’s page. Similarly Microsoft’s new tool Montage, Netvibes Universe or Scoop.it let you create more visually appealing and branded pages, but lack curation controls.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines. Furthermore, they are often created as sub-domains or subdirectories on another service rather than on your own domain, which is often insufficient for brands.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.