Enter content curation. While not a substitute for new development, content curation can help B2B organizations provide important information to their market.
It is important to offer original perspective and insight expected from an “industry expert”.
What B2b Search Engine Marketers Should Avoid
- Content Without Purpose. Aggregating and scraping content without providing enough unique perspective to allow the entire strategy to stand on its own.
- Self-Promotion. Relying on a single source of content, or overemphasis of only company-specific content initiatives. This is about industry perspective, not a single company’s perspective.
- Failing to Provide Attribution. Always cite the sources curated and shared.