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gapingvoid: "cartoons drawn on the back of business cards" (edit)
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mark earls and the "purpose-idea"


05-12
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From gapingvoid: "cartoons drawn on the back of business cards" | Posted 2 months, 2 weeks ago:
When I'm talking marketing, it's very hard for me to go more than a few minutes without mentioning the term, "Purpose-Idea". The "P.I." is not a term I coined myself. That credit goes to my friend, marketing hero and frequent podcast partner, Mark... read more

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