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Brand Equity Can Taint Perceptions


04-29
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From Branding Strategy Insider | Posted 4 months, 1 week ago:
A couple of years ago I was invited to make a series for the BBC about brands. In one episode we went to a London pub to recruit brand-loyal drinkers in a London pub who claimed that they drank only one particular beer. Invariably these drinkers... read more

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