This Entry is listed in:
Create an account or login to tag this entry
|
From Branding Strategy Insider | Posted 5 months, 2 weeks ago:
Powerful brands have distinct personalities: Duracell’s batteries last a long time. Volvos are safe in a crash. But even dominant brands can fade if they fall prey to multiple personality disorder.
Consider General Motors. What’s the differe... read more
|
