We talk frequently about testing subject lines in email marketing to determine which is the best performing. We talk about doing multivariate testing to determine which creative is the best performing.
Setting up Google Analytics is nothing easy, and many times publisers' goals are not necessarily monetization, but simple metrics like improving click through rate, time on site/page, user or newsletter signups.
This article focuses on the subject line, because this is what decides someone to click the link from the newsletter you sent, but what happens next, does your content convert to whatever key metrics are important to you.
http://www.whatcounts.com/2012/03/whats-your-most-profitable-subject-line/
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Setting up Google Analytics is nothing easy, and many times publisers' goals are not necessarily monetization, but simple metrics like improving click through rate, time on site/page, user or newsletter signups.
This article focuses on the subject line, because this is what decides someone to click the link from the newsletter you sent, but what happens next, does your content convert to whatever key metrics are important to you.