They say imitation is the sincerest form of flattery. Done right, it can also help the imitator tap into the zeitgeist and pick up more followers as a result. That looks like it might have been some of the logic behind the relaunch of the website of Easy Living, a UK magazine published by Conde Nast, which relaunched this month with a Pinterest-like grid interface on its home page.

Check it out: http://www.easyliving.co.uk/