Social brand curation: How are you doing yours? #curation

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All brands and organizations have a story in their soul and a whole set of stories within their collective culture... there’s an opportunity for these stories to be told in highly compelling ways by brands, ways that help them to become distinctively social.

What could your social brand be like if it was based on a wiki of collective experiences that you gather, as a movement? Isn’t that the kind of brand you’d want to be part of, either as a fan, employee or an investor?

Social brand curation is a good way of creating a contribution economy, where there are levels of sustainable participation built into the brand. It can help deliver the kind of brand experience that can boost value and differentiation around what brands do.


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