Search + Social Media Increases CTR By 94 Percent: Report

Search + Social Media Increases CTR By 94 Percent: ReportSearch + Social Media Increases CTR By 94 Percent: Report
A new report from agency GroupM and comScore details the degree to which search and social media have become intertwined in the purchase path that consumers take across the Internet. The report is a follow-up to a similar study done in 2009.
GroupM and comScore looked at consumer behavior associated with purchase decisions in the electronics/telecommunications and consumer packaged goods categories. They found that while search dominates social media among consumers making buying decisions — nearly 60 percent of cases that end in a purchase begin with search –┬ásocial media play an increasingly important role during consideration and especially after a purchase is made.

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A new report from agency GroupM and comScore details the degree to which search and social media have become intertwined in the purchase path that consumers


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