Offer students the best shopping experience on the planet. By uniting in-store, online, and mobile shopping students can buy new, used, rental, and eBook titles in-store online, or from their mobile phones. Rafter marketing programs help build loyalty, drive traffic, and grow market share—both online and in your store. Rafter Cloud Commerce™ is a cloud-based transaction system that integrates online and mobile shopping to enable any type of transaction, anywhere, on any platform. Students can even buy from their mobile phones in your store.