You create 3 different plans/packages, and intend to sell mainly the middle one. If your product is expensive, make your website look expensive.
The first plan is a decoy. It’s similar to the middle plan, but offers visibly less value while costing almost as much. Think of it as A- (as per The Economist example).
Second plan, the one you want to sell, offers good value for money. The price ends with 9. Maybe it even shows that it has been reduced from a previously higher price or it’s a sale (either way, it has to be true / ethical).
Third plan is to serve as a contrast to the middle one, it’s role is to anchor in a high figure. Make it much, much more expensive than the middle plan. You don’t actually intend to sell it, but there always the type that wants the most expensive plan – so make sure you can actually deliver on it.
I’m not saying that it’s impossible to be successful if you launch with a free plan.
Obviously free plans have worked well for companies like Wufoo, MailChimp, and FreshBooks, so we...
http://conversionxl.com/pricing-experiments-you-might-not-know-but-can-learn-from/
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