...sites like Facebook and Google have made stabs at trying to help us by automatically curating our lives, organising media by time, location and tags, but the results can be hilarious mixed. And then there’s social curation, where our photos, videos and writings are organised and highlighted based on their popularity. Social curation is more common – indeed, it’s arguably baked into the web now – but it’s perhaps more insidious, since it means we effectively cede control of our online appearance to friends – and strangers. That may well be the way things are heading, but it’s not an enticing prospect.

Either we’ll learn to get over it and become more accepting of others quirks, flaws, and foibles and hope that they will do us the same favour in turn – or we’ll have to figure out a way of shutting off that firehose, Facebook and Google be damned.