Great insights...

I believe that most businesses are uniquely suited to serve a narrowly defined ideal client. Determining just who that is, and making their description a central theme of all of our marketing communications, is one of the foundational elements of good marketing strategy.

So, as you begin your quest to define and sketch to ideal client profile as a primary plank in your marketing strategy, start by spending some time in front of a mirror and then answer this question – would you buy from you?