Make Your Business Model Clear with Vivid Thinking

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At the heart of every business beat two essential elements: an idea and a plan. An idea without a plan is just a dream. A plan without an idea is just a list. For a business to grow and thrive, it must have both.

Sometimes the idea comes first: “How about we make a computer screen you can touch?” Add a plan (design + manufacturing + marketing) and you’ve got the iPad. Sometimes the plan comes first: “What would happen if we sold something other than books the way Amazon sells books?” Add an idea (online shoes!) and you’ve got Zappos.

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