This proves that conversions can happen from mobile devices, and you need to be ready for it.

While consumers and developers welcome Friday’s launch of the new iPad, design sales site Fab.com has a special interest in Apple’s tablet, which is powering more and more of its total sales. CEO Jason Goldberg shared with me some statistics on the potency of its iPad app users, who represent 15 percent of its customer base but make up 25 percent of all revenue. The company has been trying to get its head around the impact of mobile shopping since it launched its first mobile apps in October 2011. It’s found that now 40 percent of daily visits come from its mobile apps on iPhone, iPad, and Androiddevices, up from 30 percent two months ago. But it’s the iPad that is standing out as the true money maker. Using software-as-a-service Custora to analyze historical user and order data, Fab created a model that found that 40 percent of iPad app users make a purchase within three months, and 70 percent will make their first transaction within seven months of joining.