Six months ago my company hadn’t even launched. Last week we found ourselves being talked about everywhere in Britain — a full page story in The Sun, the country’s biggest newspaper, columns in most of the other nationals (both online and offline) and pickup in literally hundreds of regional newspapers, radio stations, trade publications and blogs. How? Simple: We used our strengths — the data we live and breathe every day — and released a survey of the best and worst cities to find a job in the U.K.

Some really good tips. Credibility is probably the most important to me here, without you can kill every chance you may have.