How Klout Found Success by Focusing on Users

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From day one, Klout Founder and CEO Joe Fernandez’s goal has been to “help people understand their influence and to [help them] leverage that influence.”

During late 2007, Fernandez was recovering from jaw surgery with his jaw wired shut for three months. Unable to talk, he turned to social media to communicate. “When social media became my only form of communication, it changed the way I looked at it,” Fernandez says. “It was amazing to me that for the people who trusted me the most, I could tell them my opinion about anything instantly from my phone and it would have some sort of impact on them, just as what they were saying or thinking or experiencing would have an impact on me. Even more exciting was the idea that all the data was there to measure it.”

Fernandez started building Klout during his recovery period. Since then, the startup has received massive press and a lot of investor attention, with $10 million in funding. It has also built quite a large audience, and has assigned scores to more than 100 million people and brands. Klout is all about data — it analyzes 2.7 billion pieces of content and connections per day, receives more than 8 billion API calls per month and has worked with more than 5,000 partners and developers.

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