This is a great video, and here are the interesting points i got out of it:
After the Panda update, the guys who really came out on top... were the ones who were focusing on creating quality engaging content. Focus on rewarding quality and engaging content.
Authorship: linking all your profiles together - tagging content by who wrote it so Google knows where you publish
Universal search: nowadays, a killer piece of content is about bringing all elements together, no more longform, bring videos, pictures, links together - differentiate yourself by becoming unique
Freshness, unique content, focus on different format of content and channels.
Enable marketers to reach their audience. Who are the brand influencers (blogs/publishers)? Define who you should be engaging.
Education process, teach publishers how to write content (HubPages). Help them choose what they write about, then monetize, become influencers in small circles. Help build substancial income.
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