Whether you are competing in a business-to-consumer or business-to-business segment, one of the most important assets that you possess is your brand image. Years and millions of dollars are spent by organizations to promote and enhance their image with the hope of forming a bond with consumers/clients to prompt them to buy on a consistent basis.
http://www.intelegia.com/en/2011/05/18/assessing-your-brand-image-for-content-curation/
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