The most popular causes consumers want companies to support in order of popularity are Economic development, Health and disease, Hunger, Education, Access to clean water, Disaster relief and Environment – all of which appealed to over 70% of those who participated in the study.
Added to that, the potential of more sales and cause marketing is a strategy that’s hard to ignore – particularly as we’re heading into the silly season – it just might be the edge you need.
RSS
Interesting... "41% of Americans purchased a product in the past year because it was associated with a social or environmental cause."