Cause marketing popular with shoppers | Marketing/Ecommerce Research

Cause marketing popular with shoppers | Marketing/Ecommerce Research

The most popular causes consumers want companies to support in order of popularity are Economic development, Health and disease, Hunger, Education, Access to clean water, Disaster relief and Environment – all of which appealed to over 70% of those who participated in the study.
Added to that, the potential of more sales and cause marketing is a strategy that’s hard to ignore – particularly as we’re heading into the silly season – it just might be the edge you need.

Interesting... "41% of Americans purchased a product in the past year because it was associated with a social or environmental cause."

Source: tamingthebeast.net →

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    Posted by damienarlabosse 1 year, 1 month ago

    I have to say, i do pay attention to environmentally safe products nowadays, and definitely because we buy a lot of things for the girls.


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