2012 State of inbound marketing

The average cost-per-lead for businesses using primarily outbound marketing tactics is $346. For businesses using primarily inbound marketing tactics, it’s just $135. That’s a 61% percent decrease.
Nearly 90% of businesses plan to increase or maintain their inbound marketing budgets in 2012.
Companies are budgeting more than twice as much for company blogs and social media than they did in 2009.
Small businesses plan to spend 43% of their budget on inbound marketing in 2012 and 14% on outbound, while large businesses plan to spend 21% on inbound and 33% on outbound.
70% of marketers report they blog at least once a week and 25% describe their blog as “critical” to their business.
Of those that blog, 57% have acquired a customer directly because of their blog.
Of those that blog multiple times per day, 92% have acquired a customer because of their blog.
77% of business-to-customer companies have acquired a customer from Facebook, while 65% of business-to-business companies have acquired a customer from LinkedIn.
40% of marketers said their use of Google+ is useful or critical to their business.
62% of marketers report social media has become more important for them as a source of leads.