Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and involve your fans, friends and followers. It's a key way to get people interacting with your brand, product, event or organization in a meaningful way while helping you to identify your most enthusiastic advocates.
http://socialmediatoday.com/mitcharnowitz/282715/10-tips-successful-social-media-contests-promotions
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