Mystery Method uses the term 'value' to describe the benefit of aligning with a person or group with the potential to improve one's reproductive chances (Replication value) or quality of life (Survival value). A big, alpha male poses a large possible threat to other males' S&R value, where a very attractive woman possesses high R value. According to Mystery, women evaluate potential mates primarily in terms of the Survival value they offer, while men evaluate potential mates in terms of their Replication value.
Mystery Method teaches that people have a strong emotional reaction to people with significantly higher value. Men will have an emotional reaction to very attractive women. This emotional reaction causes them to feel an adrenaline rush, and to act in a 'weird' way around the target female. An exceptionally attractive woman causes this reaction in the majority of men, so the method teaches that she will subconsciously believe that any male who appears emotionally unreactive to her is of higher value than she, and she will become attracted to him.
